Founder, Cernobbio Group
Craig Madden is an eCommerce and digital growth executive who has built digital operations into primary revenue drivers across DTC, B2B, retail, marketplace, and multi-channel businesses.
He has led digital transformation, performance marketing, CRM migration, CRO, marketplace growth, martech strategy, and AI-enabled workflows, plus full P&L-oriented growth initiatives across complex organizations.
His background spans both B2B and DTC — leading digital and marketing organizations for a PE-backed B2B compliance and workplace-safety platform, a national tactical apparel and gear brand selling to both consumers and government/military institutional buyers, a health and wellness DTC catalog brand, and an industrial safety products portfolio serving B2B buyers exclusively across a 26,000-SKU catalog. That range — regulated B2B, consumer apparel, health and wellness — is what informs how Cernobbio Group approaches growth: the operating discipline has to work whether the buyer is a consumer with a credit card or a procurement officer with an RFQ.
Cernobbio Group was built on a simple premise: most businesses don't need another agency running campaigns. They need an operator who has owned the P&L, who can diagnose what's actually blocking growth, and who can build the operating model to fix it. That includes the team itself — assessing what's actually needed and right-sizing talent across full-time hires, contractors, and fractional specialists to match the business, not a standard staffing template.
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